“‘The sky’s the limit’ is a concept Parsons uses to inspire conceptual thinking and creativity in problem solving,” explains Mary F. Pisarkiewicz, founder and chief creative officer of the brand development company Pisarkiewicz Mazur & Co. Inc. “That approach holds true in the real world. Start grand; you can always scale it back later.”
Such expansive thinking is evident in the creative solutions Pisarkiewicz’s company has brought to more than 90 companies, products, and services, including American Express, HBO, Kraft Foods, and Warner Music Group. The company has won more than 100 brand design awards, and in 2010, Pisarkiewicz received the International Women’s Entrepreneurial Challenge Award, presented to three top women entrepreneurs in the United States.
Recently Pisarkiewicz has been applying her creativity to food, one of her passions. “I’ve been been cooking up a storm, writing recipes, and working on a cookbook.” She also maintains a food blog, Love the Secret Ingredient (www.lovethesecretingredient.net). “It’s exciting to take knowledge from one industry and apply it to another,” says Pisarkiewicz.