Seven AAS FASHION MARKETING and BFA COMMUNICATION DESIGN students at Parsons recently took part in a course in which they developed a public awareness campaign advocating the use of cold water to wash clothes. (As much as 60 percent of garments’ carbon footprint results from washing.) Students worked with Droga 5 creative agency to create Wash Cold, a series of fashion-oriented videos and accompanying website communicating the environmental impact of hot water use to consumers and industry professionals. The campaign was shortlisted for a “Fashioning the Future” award by the Centre for Sustainable Fashion, London College of Fashion, last August. The awards recognize innovations in the creation and promotion of sustainable fashion.

www.whywashcold.com